Cancer Council Ride for a Reason TVC

Finalist, 2013 AADC Awards, Directing Category

Produced by Urtext Films, for Cancer Council SA

Urtext Films has had a long and rewarding collaboration with Cancer Council SA, producing a variety of web and TVC content. Our collaborations have always focused on stories by and about those affected by cancer, having subjects speak in their own words and tell their own emotional journey.

With Ride for a Reason 2013, we continued that focus on real stories, but the client wanted us to push it in a grittier, intense direction. The images are of real riders, the voices and stories are their own. It is a powerful combination.

You can register or donate at rideforareason.com.au

for Urtext Films:
Directed, Shot & Edited by Matthew Salleh
Produced by Rose Tucker

Camera Assistant / Focus Puller: Dave Gregan
Camera Assistant / Data Wrangler: Finley McNeilage
2nd Assistant Director: Aaron Nash
Stunt Driver: Jessie Mills

Music by Christopher Larkin
Sound Design by Matt McKenzie-Smith @ Mattrixx Audio
Colour Grading by Daniel Principe

A 15 second version of the TVC was also produced.