Mitsubishi Diamond Advantage TVCs

Produced by Urtext Films, via Clemenger BBDO Adelaide & Sydney, for Mitsubishi Motors

Mitsubishi wanted a series of web videos (over 30 in total) to answer frequently asked questions about after sales support. Rather than have actors read off autocues, they wanted their own sales people and technicians to explain it like they would on the shop floor. After all, who better knows the ins and outs of Mitsubishi’s vehicles, than the people who work with them every day?

We auditioned Mitsi employees from all over the country, and met some great characters along the way. In filming, we got them to talk like they would to a customer, carefully guiding their words so they also complied with the many technical and legal requirements that surround warranty issues.

After the website went live, we were asked to revisit the content, and put together some 15 second TVCs. In addition to the information they provided, we found little ‘outtakes’ that rounded out the commercial nicely. It was a great example of content originally designed for web finding a new life on TV.

for Urtext Films:
Directed by Matthew Salleh
Produced by Rose Tucker

for Clemenger BBDO:
Art Directors: Paul Stratton & Adam Whitehead
Agency Producer: Yvonne Karabatsos
Creative Director: Greg Knagge
Account Manager: Lydia Yeomans

Cinematography & Editing by Matthew Salleh
Camera Assistant: Jim Hogevonder
B Camera Operator: Sam Cherry
Sound Recordist: Leigh Kenyon
Makeup/Stylist: Sue Taylor
Colourist: Chris Kellett

Sound Mix by Matt McKenzie-Smith @ Mattrixx Audio

Comments are closed.