JBS Global – Aberdeen Black

Produced by Urtext Films, via WDM Advertising, for JBS Global.

JBS Global is the largest food processing company in the world, but within that company they have many smaller, almost boutique brands. Working with WDM, we wanted to tell the story of Aberdeen Black, top-of-the-line cows raised in NSW.

This shoot represented WDM’s first project with JBS, and the result is a down to earth look at the passion that goes into the meat, starting with the farmer, and ending with JBS.

for Urtext Films:
Directed, Shot & Edited by Matthew Salleh
Produced and Edited by Rose Tucker

for WDM Advertising:
Account Director: Neil Holthouse
Creative Director: Adam Moyle

B Camera Operator: Mike Tessari
Location Sound: Leigh Kenyon

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